Beyond wrist presence, the benefit here is legibility. The fat, silver numerals on the bezel, for instance. In addition to its size, the timepiece features bold design elements that just want to be noticed. In addition, with the recent release of the PRX Automatic Chrono, Tissot have repositioned themselves as a purveyor of fine timepieces-including chronographs.Īluminum bezel insert and screw down pushers such, I can’t help but imagine the Seastar-especially the Pepsi colourway featured here-as a summer watch. The brand-particularly of late-with releases like the popular PRX series, demonstrates that there is something to be said for value in the production of a good watch. To envision Tissot exclusively as such, however, is to be a bit reductive. The idea being, that once one has bought into that world, he/she can migrate up the chain to Longines, Rado, and all the way to Breguet. Despite its heritage, the brand’s organization and role within the Swatch stable is similar to that of Certina, Mido and Hamilton-that is to provide a cost-effective entry into the world of Swiss luxury brands. It is also, nonetheless, a Swiss heritage brand in its own right-producing watches in LeLocle, Switzerland since 1853 (as Tissot are quick to seize upon in advertising…and dial printing). Tissot Seastar 1000 Chronograph a member of the mighty Swatch Group, alongside such famed houses as Blancpain, Omega, and Glashütte, Tissot is the benefactor of a trickle down in R & D, ready access to workhorse ETA movements, and a manufacturing capacity that manages to mitigate cost.
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